Rick McPartlin writes about the most important thing to a CEO – revenue generation. While his writing style isn’t always pretty, his points are direct, without mincing words – exactly how a CEO likes to be addressed by his direct reports. In order for a company to succeed, it must first determine where its revenue will come from. Everything else, the who, why and how is secondary to that single requirement. This is one in a series of blog posts from his site, the CEO Challenge. It discusses three very common and important methods to generate sales revenue. If you’re starting a business you must think about these three areas. If you own a business already, it’s guaranteed you deal with these areas daily.
- Sales Prospecting – who owns it?
- Managing conflict within your sales channels.
- Does your product or service require a direct or indirect sales channel?
If you want to understand what CEOs think about, continue to read here for more insight on Three Revenue Rat Holes to Avoid – enjoy, Reed Oftain